We believe most teams don’t have a motivation problem. They have a structural problem.
Good coaches care deeply.
They just don’t always have systems that hold standards once practice ends.
THE STORY
Momentum was built from a simple realization:
Environments shape behavior.
And without structure, even committed people drift.
Momentum exists to help coaches turn values into visible, lived standards — without relying on fear, yelling, or constant reminders.
Momentum is for coaches who:
Care about culture, not just outcomes
Believe effort deserves recognition
Want ownership, not compliance
Are tired of carrying everything alone
Momentum is not for shortcuts or quick fixes.
WHAT MAKES MOMENTUM DIFFERENT
Most tools:
⚫ Track tasks or outcomes
⚫ Focus on stars
⚫ React after problems appear
Momentum:
⚫ Reinforces behaviors
⚫ Recognizes effort
⚫ Prevents standards from fading
ABOUT US
Matt Minkus is the founder of Momentum. Drawing from his own experience as a former competitive golfer who struggled with mindset and failed to understand the importance of responding to challenge, Matt created Momentum to help athletes thrive even when faced with adversity.
He believes the future of youth sports isn’t about finding the most talented athletes but about building athletes who respond positively to failure, continue to grow, and bring their best effort every time.
Momentum helps coaches foster that environment by creating simple, consistent systems for recognizing progress, reinforcing standards, and helping athletes build resilience.
Culture shouldn’t depend on your presence alone.
Momentum helps make standards visible, consistent, and shared — all week long.