Culture doesn’t fail because coaches don’t care.
It fails because standards decay between touchpoints.
THE REAL PROBLEM
Most coaches are clear on their values.
Most teams hear the message.
But between practices:
⚫ effort becomes invisible
⚫ standards blur
⚫ Accountability feels inconsistent
Without structure, even strong cultures eventually fade.
THE MOMENTUM LOOP
Momentum works through a simple, repeatable loop:
Standards are
clearly named
Behaviors are
consistently reinforced
Effort is recognized
(not just outcomes)
Consistency
becomes visible
Momentum
builds over time
Culture sticks when it’s seen and reinforced, not just talked about.
TWO OFFERINGS
Momentum Sessions help coaches:
⚫ Align on what matters
⚫ Share language
⚫ Learn from others facing the same challenges
The Momentum app:
⚫ Holds standards when you’re not around
⚫ Reinforces behaviors between practices
⚫ Makes effort visible and fair
⚫ Reduces reminding and burnout
The app doesn’t replace leadership.
It supports it.