Momentum Mastermind · Founding Cohort
Build a team that owns the standard.
Six months of practical coaching with Matt Minkus and Kerry Castillo. Bring a real team challenge, choose an action to try, and return each month to work through what happened.
Apply for the Founding Cohort$299 for the full six months · Begins October 21
Applying is free. Submitting an application does not charge you or reserve a seat.
For the work between the reminders
You shouldn’t have to carry every standard alone.
You explain the expectations. You address the drift. You ask your leaders to step up. This group helps you work on what happens next, so more of the responsibility can be shared.
Make the standard clear.
Turn broad values into specific behaviors your athletes understand, remember, and can recognize in one another.
Give others something to own.
Define how captains, emerging leaders, and staff can help model and reinforce the expectations.
Build a rhythm you can repeat.
Try one action with your team, look at what changed, and get help adjusting when something gets stuck.
How the six months work
A real challenge. A next step. A place to come back.
Each monthly call combines a short teaching moment, discussion of real team situations, and reflection on what members have tried. Your challenges help shape the work.
Name what’s happening.
Bring a specific culture or leadership situation from your team or staff.
Choose an action.
Use practical coaching and the group’s experience to decide what to try.
Test it with your team.
Take the action between sessions and pay attention to what changes.
Build on what you learn.
Bring back what worked, what got stuck, and where you need help next.
The work we’ll explore together
- Diagnosing the gap
- Defining observable behaviors
- Reinforcing standards consistently
- Coaching accountability with care
- Developing athlete ownership
- Making the habits sustainable
Put an idea into practice.
This group is for coaches ready to participate live, contribute to the conversation, and try an action between sessions. You’ll learn from one another as well as from Matt and Kerry.
From an earlier Momentum session
“I’m hearing kids say, ‘We’ve got to work.’ I’m happy I don’t have to hammer it—especially in a negative way.”
After applying the first Mastermind session, one coach returned and reported that athletes were beginning to reinforce the team’s effort standard with one another.
Ask Anything · Workshop Replay
See the coaching in action.
Watch Matt and Kerry work through real questions about athlete leadership, resetting expectations, and sharing the responsibility of leading a team.
When your team isn’t owning the standard
An open coaching conversation about the situations leaders face with their athletes, staff, and teams.
Your hosts
Your guides through the work.
Matt facilitates the conversation. Kerry brings examples from daily coaching. Together, they help you make the next step specific to your team.
Matt Minkus
Founder, Momentum · FacilitatorMatt played college golf at UTEP and spent seven years at ESPN. He built Momentum to give coaches practical structure for turning what they value into what athletes consistently live.
Kerry Castillo
Head Coach · Culture PractitionerKerry has spent more than two decades as an educator and coach. As a head soccer coach in Arkansas, he builds championship culture through intentional systems, honest storytelling, and daily application.
Free workshops & worksheets
More ways to start the work.
Choose the topic your team needs now. Watch the workshop, use the matching worksheet, and put one idea into practice.
Care to Confront
Prepare for one accountability conversation with care, clarity, and a clear path back to the standard.
Standards, Values, and Expectations
Build one observable culture pillar using the first Mastermind call and One Pillar Builder.
Close the Say–Do Gap
Identify one gap between what you expect and what you model, then prepare one honest conversation.
Before you apply
Find out if the group fits.
Who is the cohort for?
Head coaches and committed assistant coaches who want clearer team standards, more consistent accountability, and greater athlete ownership. The work applies across sports and competitive levels. Come ready to discuss your own team and contribute to the group.
When do we meet, and how long is each call?
We begin October 21, 2026, and meet on the third Wednesday of each month for six months. Each live session runs from 6–7 p.m. Pacific / 9–10 p.m. Eastern.
What does the $299 founding rate include?
The full six-month cohort: six live, one-hour working sessions with Matt Minkus, Kerry Castillo, and a group of 5–9 coaches. Sessions combine practical teaching, discussion of real challenges, and review of what members have tried between calls.
Will every session follow a fixed topic?
Your team’s current challenges help shape the conversations. We’ll work on clarifying behaviors, reinforcing standards, coaching accountability, developing ownership, and making those practices sustainable.
What if I can’t make every session?
Consistent live participation is important because this is a working group. The application lets you share whether you can attend consistently, most months, or whether the time does not work. Tell us about any conflicts so we can discuss fit before you commit.
What happens after I apply?
Matt or Kerry will follow up within 48 hours with final cohort details and next steps. Applying does not charge you or reserve a seat. We’ll use your application to understand your team, the challenge you want to work on, and your readiness to participate.
Founding cohort · Begins October 21
Bring the challenge.
Build your next step with us.
A small group of coaches, six months of practical work, and a place to return as you build a culture your athletes increasingly reinforce.
$299 for the full six months
Apply for the Founding Cohort5–9 coaches · Six monthly sessions · Applying does not charge you or reserve a seat