Build the culture your
athletes actually follow.
A monthly coaching group where serious high school coaches get one practical leadership system, a plug-and-play template, and live coaching to apply it with their team — every single month.
Made for coaches who want
systems, not just inspiration.
If you care deeply about team culture but struggle to make it stick during the grind of a season, this is built for you.
Head coaches & serious assistants
High school coaches who hold the standard for culture and accountability — in any sport.
Want real tools, not theory
You've heard the culture talks. You want the actual frameworks your athletes will use on Monday.
Struggling to stay consistent
Standards fade once the season starts. You want a monthly rhythm that keeps culture front and center.
Ready to be held accountable
You want peers and a coach who will push you to actually implement — not just think about it.
Everything you need to build
and sustain team culture.
No content library you'll never finish. One system per month, applied immediately, with a template you can hand to your team the same week.
Monthly live implementation call
60–90 minutes on Zoom. Teaching, application, and live hot-seat coaching focused on one culture or leadership system you can use immediately.
Plug-and-play templates
One ready-to-use coaching tool each month — standards builders, accountability guides, captain frameworks — designed to hand straight to your team.
Live hot-seat coaching
Kerry coaches 1–2 members through real team challenges each call. Every member learns from every hot seat, even when it's not your turn.
Private member community
A dedicated space inside Skool for paid members. Ask questions, share wins, and get feedback between calls from coaches who get it.
Replay & template archive
Every call and template saved. Return to any session from your first month forward — including months you may have missed.
Priority access to Momentum app
Members get first access to the Momentum app relaunch — a daily tool built to run these exact culture and accountability systems with your athletes.
Every session is structured
to get something done.
Not a webinar. Not a lecture. A working session built around your team, your challenges, and your next step.
Wins & context
Members share progress. Matt frames the month's theme and why it matters right now.
Applied teaching
Kerry teaches one practical concept and walks through the monthly template step by step.
Live application
Coaches begin adapting the template to their own team — inside the call, with guidance.
Hot-seat coaching
Kerry and the group coach 1–2 members through real accountability, leadership, or culture challenges.
Implementation challenge
Matt closes with one clear action step for the month ahead. Simple, specific, and doable this week.
Six months of practical
culture-building systems.
Each month is a standalone system — join any time and get immediate value. Over six months, your program builds a complete foundation.
| Month | Theme | Tool / Template |
|---|---|---|
| Month 1 | Setting Standards | Team Standards Builder |
| Month 2 | Accountability | Player Accountability Conversation Guide |
| Month 3 | Leadership | Captain & Leader Development Framework |
| Month 4 | Recognition | Weekly Recognition System |
| Month 5 | Buy-In | Team Commitment Exercise |
| Month 6 | Adversity | Reset Conversation Framework |
One month is all it takes
to know if this is for you.
No long commitments. No contracts. No guesswork.
Cancel anytime
Month-to-month, no contracts. Cancel before your next billing date and you won't be charged again.
Try one month — keep everything
Join for a single month and you still leave with a full template and replay you can use forever.
Miss a call? No problem.
Every call is recorded. Watch the replay on your schedule and still get the full value and the template.
Built for any sport
Football, soccer, basketball, volleyball, track — the systems work across any team sport where culture matters.
Join at founding member rates
before the price goes up.
The first 25 coaches who join lock in $29/month for as long as they stay. After that, the price moves to $49/month.
Founding members lock in this rate for life — as long as you stay a member. Standard price will be $49/month after founding spots are filled.
- Monthly live implementation call (60–90 min)
- One plug-and-play template every month
- Live hot-seat coaching with Kerry Castillo
- Private Skool community for paid members
- Full replay and template archive
- Priority access to the Momentum app relaunch
- Quarterly bonus call with an expert guest
Led by practitioners who've
done the work.
Not keynote speakers. Two people who've built culture systems from the ground up and are still doing it.
Matt Minkus
Former college golfer at UTEP and ESPN producer, Matt spent years inside elite sports watching what separated teams that built something lasting. He built Momentum to give coaches the structure he never had as an athlete.
Kerry Castillo
23 years as an educator and coach. Head Women's Soccer Coach in Centerton, AR. At every program Kerry has led — including one-win seasons — he's built championship culture through intentional system design. The wins, he'll tell you, are just the evidence of something greater.
Everything you're probably
wondering right now.
If your question isn't here, bring it to the free workshop on July 9 and we'll answer it live.