Build the culture your
athletes actually follow.
A monthly coaching group for high school coaches who want practical systems, live coaching, and simple templates to build standards, accountability, and player ownership — all season long.
Lock in $29/month as long as you remain an active founding member. Standard price is $49/month.
- Monthly live implementation call with Matt and Kerry
- One practical culture system each month
- Live hot-seat coaching on real team challenges
- Plug-and-play templates for your team
- Replay and template archive
- Early access to the Momentum app relaunch
Most coaches don't have a culture problem.
They have a consistency problem.
You know what you value. Your athletes probably do too. But values don't become culture until they show up in repeated behaviors, weekly conversations, and athlete ownership.
Momentum Mastermind gives you one practical system per month — with a template, live coaching, and a group that holds you accountable to actually use it.
Standards get talked about once at the start of the season — then quietly disappear.
Athletes nod along in the team meeting. By Thursday, nothing has changed.
You're the only one holding the standard. It works — but it's exhausting.
You've read the books and heard the talks. You want the system that actually makes it stick.
Everything you need to build
and sustain team culture.
Each month, we give you one practical system, help you adapt it to your team, and challenge you to use it before the next call. The difference is implementation — not information.
Monthly live implementation call
60–90 minutes on Zoom with Matt and Kerry. One system. Applied to your team. Every call.
Plug-and-play templates
One ready-to-use coaching tool each month — built to hand directly to your team or use in your next meeting.
Live hot-seat coaching
Selected coaches receive direct coaching through real team challenges. Every member learns from the discussion and can apply the takeaways to their own team.
Submit team challenges before each call
Send us what you're working through — buy-in problems, leadership gaps, accountability issues — and we'll work it into the session.
Replay & template archive
Every call and every template saved. Catch up anytime — including months before you joined.
Momentum app early access
Members get first access to the Momentum app relaunch — built to run these systems daily with your athletes.
Founding member spots are limited to the first 25 coaches — $29/month, locked in for as long as you stay.
Start Founding Member Setup — $29/moEach monthly call is built to help you implement, not just learn.
Every session follows the same structure — so you always know what to expect and you always leave with something to use.
What's working + what's stuck
We start with what's working, what's stuck, and what coaches are seeing with their teams right now.
One practical system
Matt and Kerry introduce one simple framework, template, or leadership tool you can use that month.
Live application
You adapt the tool to your team, sport, season, and current challenge — inside the call, with guidance.
Hot-seat coaching
Selected coaches receive direct feedback on real culture, leadership, buy-in, or accountability challenges. Every member learns from the discussion.
Monthly implementation challenge
You leave with one clear action to use with your team before the next call.
About the Monthly Calls
Calls are held live on Zoom and scheduled at least 30 days in advance inside Skool. Every call is recorded — members receive the replay and template within 24 hours. Miss a call and you still get full value.
What we work on together.
Each month focuses on one culture or leadership system your team can actually feel. Topics evolve based on what members need most.
Standards That Stick
Turn your values into clear behaviors athletes can actually follow — not just recite.
Player Ownership
Create simple ways for athletes to lead, reflect, and hold each other accountable without you being in the middle.
Captains & Team Leaders
Give your leaders a role beyond being vocal or popular. Build real leadership into your program's structure.
Recognition That Reinforces Culture
Celebrate the behaviors you want repeated — without making it feel forced or cheesy.
Handling Buy-In Problems
What to do when athletes nod in the meeting but nothing changes by the next practice.
Offseason Culture
Keep standards alive when games and daily practices aren't driving urgency for your team.
The right fit — and the wrong one.
Momentum Mastermind is built for a specific kind of coach. Be honest with yourself before you join.
This is for you if
- ✓You're a head coach or serious assistant at the youth, high school, or college level
- ✓You want practical tools — not more motivation or theory
- ✓You're willing to try something and report back to the group
- ✓You want athletes to take more ownership, not just follow orders
- ✓You can commit to one call per month and one action item
This is not for you if
- ✕You want a course to watch at your own pace with no accountability
- ✕You're looking for game strategy or X's and O's
- ✕You don't have time to implement anything between calls
- ✕You want a done-for-you culture program
Who's leading
the mastermind.
A builder and a practitioner — both deeply committed to helping coaches lead better.
Matt Minkus
Matt played college golf at UTEP and spent years at ESPN watching what separated teams that built something lasting. He built Momentum so coaches have the structure he never had as an athlete — and he facilitates every session.
Kerry Castillo
23 years as an educator and coach. Head Women's Soccer Coach in Centerton, AR. At every program Kerry has led — including one-win seasons — he's built championship culture through intentional system design. The wins, he'll tell you, are just the evidence of something greater.
What coaches usually ask
before they join.
